World Coffee News, December 12th

Asia’s Coffee Consumption Surges as the Region Embraces New Trends

Asia, long celebrated for its rich tea culture, is now seeing record growth in coffee consumption. From booming café markets to expanding domestic production, the region is transforming into a major global coffee powerhouse.

Asia’s Rapidly Growing Coffee Demand

Coffee demand across Asia has increased 14.5% since 2018, driven by younger consumers, globalized café culture, and rising interest in specialty coffee.

China is leading the charge. Its café market surged 58% in 2023, surpassing 50,000 stores and overtaking the United States to become the world’s largest branded coffee shop market.

Elsewhere in the region, growth is equally impressive:

• Indonesia’s domestic coffee consumption has tripled since the pre-pandemic years.
• India’s coffee industry is expected to double by 2030, fueled by expanding café chains and rising middle-class interest.

Asia’s transformation from a tea-dominant market into a global coffee consumption center is reshaping global trade patterns and influencing how brands approach the region.

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Coffee Intelligence

Geographical Indication Helps Protect Single-Origin Coffee Identity

Geographical Indication (GI), also known as Certification of Origin, plays an increasingly important role in protecting the identity and authenticity of agricultural products—coffee included.

Many iconic coffee origins are now protected by GI certifications, including regions in Ethiopia, Jamaica, Hawaii, Vietnam, Rwanda, Colombia, Brazil, and throughout Central America.

GI status helps:

• Safeguard bean quality and environmental conditions
• Preserve traditional cultivation and processing techniques
• Provide strong market differentiation for roasters and growers
• Build consumer trust through traceability and authenticity

The market for GI-protected products continues to grow, paralleling the success of similar systems in the cheese and wine industries. A recent example is Brazilian cooperative Expocacer, which helped create the Cerrado Mineiro Region Seal of Origin, reinforcing the region’s reputation for high-quality specialty coffee.

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Perfect Daily Grind

New Research Suggests Coffee May Reduce Risk of Multiple Sclerosis

A new study has found a potential link between regular coffee consumption and reduced likelihood of developing Multiple Sclerosis (MS).

MS remains a complex autoimmune disease with no single known cause, though environmental and lifestyle factors are believed to contribute. According to a report published in the journal Neurodegenerative Disease Management, people who regularly drink coffee were found to be 22% less likely to develop MS over their lifetime.

While more research is needed, this study adds to a growing body of evidence suggesting coffee’s potential health benefits, from antioxidant properties to neurological protection.

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Sprudge

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